Author Archives: Jacob Varghese

Does Your Business BLOCK The Content Cash Cow?

 

Blocking the Content Cash CowAre you sabotaging business opportunities by blocking employees from creating content online? Do you create conditions that enable them to create and share content online?

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Create Animated Content for Marketing

Adding video content to your online content marketing mix is a no-brainer. However, creating compelling video content could arguably be more difficult than writing an interesting blog post for the same audience. Animation, even more so.

While there are plenty of ways to engage with your customers using video, it always helps to add to the arsenal of tools that can help you create and deliver compelling content.

I recently used Go!Animate, an online animation creation studio. Read my review on: http://www.searchenginepeople.com/blog/video-animation-marketing.html


Three Common Online Marketing Mistakes That Small Businesses Should Avoid

Online Marketing Mistakes Small Businesses MakeAs customers increasingly and seamlessly integrate online activities into their lifestyle, it has become vital for small businesses to maximize online visibility.

However, given the multitude of ‘expert’ advice out there and the ongoing pace of evolution (behavioral and technological), it can be quite challenging to develop a coherent online strategy; that is the right fit for challenges and goals unique to your small business.

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Google Analytics to Develop Social Media Strategy

Category : Online Marketing

Google Analytics and Social MediaLooking to phase a social media campaign into your marketing mix or trying to scale up your existing campaign?
Supercharge your Social Media Campaign with tips I wrote for SearchEnginePeople.com> Use Google Analytics to Develop Social Media Strategy


Your Business needs Online Charisma, not just a Website.

Charismatic Cowboy!You have a website. So do your competitors. There are millions, maybe billions and counting, websites online. How do you help your customers find you from amongst all the noise? Does your digital presence help you stand out? Do you have online charisma?

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