7 Practical steps towards a digital marketing strategy – Part 1

Getting Started with Digital Marketing

7 Practical steps towards a digital marketing strategy – Part 1

With the myriad digital marketing options available, it’s easy to be overwhelmed when trying to formulate a digital marketing strategy for your business.

Since this feeling of confusion is a recurring theme for many, I’ve put together a basic outline of the workflow, describing how to bring together SEO, Social Media, Email, Content marketing etc., for an integrated digital marketing strategy.

Note: These are a general guidelines. Every business is unique and will benefit greatly from a customized (see end of post for how to get a customized analysis) rather than a formulaic approach. Nevertheless, the following tips will point you in the right direction.

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SEO tactics that can ruin your business reputation

Sleazy spammy SEO can hurt your business reputation

You’ve probably received dozens of emails offering SEO services for your business website. Part of the ‘get you on first page of google’ spiel involves offering different Search Engine Optimization tactics,  intended to get links to your site from other sites.

While there are many ways to build links to your website so that your site benefits from improved search engine rankings; this post describes how some underhand SEO tactics can backfire on your business.

Many businesses end up paying for SEO services that engage in sleazy spammy black hat link building tactics, unaware of the damage to their reputation.

Here is one such story;

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Three Common Online Marketing Mistakes That Small Businesses Should Avoid

Online Marketing Mistakes Small Businesses MakeAs customers increasingly and seamlessly integrate online activities into their lifestyle, it has become vital for small businesses to maximize online visibility.

However, given the multitude of ‘expert’ advice out there and the ongoing pace of evolution (behavioral and technological), it can be quite challenging to develop a coherent online strategy; that is the right fit for challenges and goals unique to your small business.

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Your Business needs Online Charisma, not just a Website.

Charismatic Cowboy!You have a website. So do your competitors. There are millions, maybe billions and counting, websites online. How do you help your customers find you from amongst all the noise? Does your digital presence help you stand out? Do you have online charisma?

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Insurance Policy for your Blog and Website: XML Sitemap

Sitemaps help search engine bots

For the new blogger and website owner, SEO (search engine optimization) can often be a daunting endeavor. As a SEO tactic, building and submitting a Sitemap, is relatively painless and can help your site get noticed by search engines.

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