DIY Digital Marketing Strategy – Part 2

Do-it-yourself Digital Marketing

DIY Digital Marketing Strategy – Part 2

Digital Marketing Strategy

Digital Marketing Strategy

In my previous post, 7 practical steps towards a digital marketing strategy, we explored 3 actionable prerequisites towards a digital presence. Before we move on to the next few steps, it’s time to look at important conceptual bedrocks of digital marketing strategy.

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Getting Started with Digital Marketing

7 Practical steps towards a digital marketing strategy – Part 1

With the myriad digital marketing options available, it’s easy to be overwhelmed when trying to formulate a digital marketing strategy for your business.

Since this feeling of confusion is a recurring theme for many, I’ve put together a basic outline of the workflow, describing how to bring together SEO, Social Media, Email, Content marketing etc., for an integrated digital marketing strategy.

Note: These are a general guidelines. Every business is unique and will benefit greatly from a customized (see end of post for how to get a customized analysis) rather than a formulaic approach. Nevertheless, the following tips will point you in the right direction.

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Does Your Business BLOCK The Content Cash Cow?

 

Blocking the Content Cash CowAre you sabotaging business opportunities by blocking employees from creating content online? Do you create conditions that enable them to create and share content online?

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Create Animated Content for Marketing

Adding video content to your online content marketing mix is a no-brainer. However, creating compelling video content could arguably be more difficult than writing an interesting blog post for the same audience. Animation, even more so.

While there are plenty of ways to engage with your customers using video, it always helps to add to the arsenal of tools that can help you create and deliver compelling content.

I recently used Go!Animate, an online animation creation studio. Read my review on: http://www.searchenginepeople.com/blog/video-animation-marketing.html


Three Common Online Marketing Mistakes That Small Businesses Should Avoid

Online Marketing Mistakes Small Businesses MakeAs customers increasingly and seamlessly integrate online activities into their lifestyle, it has become vital for small businesses to maximize online visibility.

However, given the multitude of ‘expert’ advice out there and the ongoing pace of evolution (behavioral and technological), it can be quite challenging to develop a coherent online strategy; that is the right fit for challenges and goals unique to your small business.

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