7 Practical steps towards a digital marketing strategy – Part 1

Getting Started with Digital Marketing

7 Practical steps towards a digital marketing strategy – Part 1

With the myriad digital marketing options available, it’s easy to be overwhelmed when trying to formulate a digital marketing strategy for your business.

Since this feeling of confusion is a recurring theme for many, I’ve put together a basic outline of the workflow, describing how to bring together SEO, Social Media, Email, Content marketing etc., for an integrated digital marketing strategy.

Note: These are a general guidelines. Every business is unique and will benefit greatly from a customized (see end of post for how to get a customized analysis) rather than a formulaic approach. Nevertheless, the following tips will point you in the right direction.

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Three Common Online Marketing Mistakes That Small Businesses Should Avoid

Online Marketing Mistakes Small Businesses MakeAs customers increasingly and seamlessly integrate online activities into their lifestyle, it has become vital for small businesses to maximize online visibility.

However, given the multitude of ‘expert’ advice out there and the ongoing pace of evolution (behavioral and technological), it can be quite challenging to develop a coherent online strategy; that is the right fit for challenges and goals unique to your small business.

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