You’ve probably received dozens of emails offering SEO services for your business website. Part of the ‘get you on first page of google’ spiel involves offering different Search Engine Optimization tactics, intended to get links to your site from other sites.
While there are many ways to build links to your website so that your site benefits from improved search engine rankings; this post describes how some underhand SEO tactics can backfire on your business.
Many businesses end up paying for SEO services that engage in sleazy spammy black hat link building tactics, unaware of the damage to their reputation.
Here is one such story;