DIY Digital Marketing Strategy – Part 2
In my previous post, 7 practical steps towards a digital marketing strategy, we explored 3 actionable prerequisites towards a digital presence. Before we move on to the next few steps, it’s time to look at important conceptual bedrocks of digital marketing strategy. Continue reading
7 Practical steps towards a digital marketing strategy – Part 1
With the myriad digital marketing options available, it’s easy to be overwhelmed when trying to formulate a digital marketing strategy for your business.
Since this feeling of confusion is a recurring theme for many, I’ve put together a basic outline of the workflow, describing how to bring together SEO, Social Media, Email, Content marketing etc., for an integrated digital marketing strategy.
Note: These are a general guidelines. Every business is unique and will benefit greatly from a customized (see end of post for how to get a customized analysis) rather than a formulaic approach. Nevertheless, the following tips will point you in the right direction. Continue reading
SEO tactics that can ruin your business reputation
You’ve probably received dozens of emails offering SEO services for your business website. Part of the ‘get you on first page of google’ spiel involves offering different Search Engine Optimization tactics, intended to get links to your site from other sites.
While there are many ways to build links to your website so that your site benefits from improved search engine rankings; this post describes how some underhand SEO tactics can backfire on your business.
Many businesses end up paying for SEO services that engage in sleazy spammy black hat link building tactics, unaware of the damage to their reputation.
Here is one such story; Continue reading
Does Your Business BLOCK The Content Cash Cow?
Are you sabotaging business opportunities by blocking employees from creating content online? Do you create conditions that enable them to create and share content online? Continue reading
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We'll provide customized tips on how you can deploy an integrated online marketing campaign including assorted tactics like SEO, Social Media, Content Marketing, Email marketing etc., to attract and retain customers.
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