Adding video content to your online content marketing mix is a no-brainer. However, creating compelling video content could arguably be more difficult than writing an interesting blog post for the same audience. Animation, even more so.
As customers increasingly and seamlessly integrate online activities into their lifestyle, it has become vital for small businesses to maximize online visibility.
However, given the multitude of ‘expert’ advice out there and the ongoing pace of evolution (behavioral and technological), it can be quite challenging to develop a coherent online strategy; that is the right fit for challenges and goals unique to your small business.
You have a website. So do your competitors. There are millions, maybe billions and counting, websites online. How do you help your customers find you from amongst all the noise? Does your digital presence help you stand out? Do you have online charisma?