Does Your Business BLOCK The Content Cash Cow?
July 16, 2011
Are you sabotaging business opportunities by blocking employees from creating content online? Do you create conditions that enable them to create and share content online?
Content Is Currency
Without regular content creation your online presence is like a theater that re-runs just one movie. If your competition is creating more content online, via blog posts, Twitter, Youtube, Facebook etc.; It is certain (either immediately or in time) that they will have more online visibility.
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Three Common Online Marketing Mistakes That Small Businesses Should Avoid
June 14, 2011
As customers increasingly and seamlessly integrate online activities into their lifestyle, it has become vital for small businesses to maximize online visibility.
However, given the multitude of 'expert' advice out there and the ongoing pace of evolution (behavioral and technological), it can be quite challenging to develop a coherent online strategy; that is the right fit for challenges and goals unique to your small business.
Here are three common web marketing mistakes to avoid or le...
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Google Analytics to Develop Social Media Strategy
April 8, 2011
Looking to phase a social media campaign into your marketing mix or trying to scale up your existing campaign?
Supercharge your Social Media Campaign with tips I wrote for SearchEnginePeople.com> Use Google Analytics to Develop Social Media Strategy
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‘Page could not be reached’ error- facebook ‘like’ – Solution
January 13, 2011
Some Wordpress and Joomla sites have a problem where the template or URL of the page/site causes an error in facebook. The issue usually manifests in two ways.
The Facebook 'Like' refuses to work. The usual error seen on hitting the 'like' button is:
The page at XXXX could not be reached
Facebook fails to show the thumbnails and meta information, of any link posted to facebook, from the affected site
The problem has been recognized, by Facebook, as a bug. This bug affected a site I was working on when Facebook released the universal 'like' button (in April 2010). I was able to resolve the problem by getting rid of some extra spaces in my template.
Since then users have reported other ways to fix the issue on installations of Wordpress and Joomla. The bug has continued to ...
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Insurance Policy for your Blog and Website: XML Sitemap
January 17, 2011
For the new blogger and website owner, SEO (search engine optimization) can often be a daunting endeavor. As a SEO tactic, building and submitting a Sitemap, is relatively painless and can help your site get noticed by search engines.
According to Google,
...we use the data in your Sitemap to learn about your site's structure, which will allow us to improve our crawler schedule and do a better job crawling your site in the future. In most cases, webmasters will benefit from Sitemap subm...
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