In my previous post, 7 practical steps towards a digital marketing strategy, we explored 3 actionable prerequisites towards a digital presence. Before we move on to the next few steps, it’s time to look at important conceptual bedrocks of digital marketing strategy. Key Performance Indicators & Customer Personas You should be able to derive quantifiable performance indicators, from your business goals, so you can measure the progress of your marketing activities. Sales targets, number...Read more
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